Leaders of the 21st century cannot allow themselves to fall for the great deception of familiarity for intimacy. Familiarity today is one-way. Fans of LeBron James are familiar with him but do not know him. He would not recognize them if he saw them out in public.
Intimacy is two-way. Someone in relationship with LeBron James would know is likes and dislikes, his moods and how he thinks. They would know the different facets of him, not just his stats on the court.
Do you have fans or do you have relationships?